Prior to the film's release, Anushka Sharma referred to it as her "best film till date".[33] Band Baaja Baaraat's trailer and official website were both unveiled on 19 October 2010,[34] a couple of months before the theatrical release. In addition to the film's synopsis and trailer, the website initially also contained five wallpapers and a press kit for visitors to download. The number of available wallpapers later grew to twenty-five and the website eventually allowed visitors to send e-cards to their acquaintances, with the virtual cards dubbed "Band Baaj-O-Grams". A number of contests were organized by Yash Raj Films, including one where the company, along with partners Radio Mirchi and BIG Cinemas, offered the winning couple a free wedding in December, in time for the film's release and supposedly planned the film's heroes, and another in which a couple would win a trip to Switzerland and visit the filming locations of the various Yash Raj Films productions to have been shot there. In addition to the website, Yash Raj Films also had regularly updated official pages on Facebook and Twitter and a Blogspot blog in an effort to reach the widest audience possible. The company finally uploaded a number of videos on their YouTube account, including the trailer but also several videos promoting the songs "Tarkeebein" and "Ainvayi Ainvayi".
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